The Floods Blog
Organic short-form distribution insights, data, and playbooks for brands.
Why Automotive Brands That Skip Organic Short-Form in 2025 Will Lose the Feed to Someone Else
Why Automotive Brands That Skip Organic Short-Form in 2025 Will Lose the Feed to Someone Else Paid social CPMs run $15–25. Organic short-form distribution runs
How Car Brands Build Awareness on TikTok Organically (Without Buying Every Ad Slot)
How Car Brands Build Awareness on TikTok Organically (Without Buying Every Ad Slot) Automotive CMOs spend $15–25 CPM on paid TikTok auctions while the organic l
Verified Impressions From Organic Content: The CPM Arbitrage Paid Social Can't Touch
Verified Impressions From Organic Content: The CPM Arbitrage Paid Social Can't Touch UA teams are burning $15–25 CPM on paid social auctions while the organic f
CPM in Organic Distribution Is Not the Same Number You're Used To
CPM in Organic Distribution Is Not the Same Number You're Used To UA teams benchmarking organic short-form inventory against paid social CPMs are comparing diff
MrBeast Built Clipping Infrastructure. Vyro Productized It. Mobile Gaming Still Hasn't Shown Up.
MrBeast Built Clipping Infrastructure. Vyro Productized It. Mobile Gaming Still Hasn't Shown Up. UA teams are spending $15–25 CPM fighting over auction inventor
Casino Organic Marketing Strategy Breakdown: Why $0.50 CPM Is Beating $20 Paid Social
Casino Organic Marketing Strategy Breakdown: Why $0.50 CPM Is Beating $20 Paid Social Paid social CPMs for casino brands are running $15–25 on Meta and TikTok r
How Stake Spent $5.04M on Organic Short-Form and Got 12.4B Views — The UA Breakdown
How Stake Spent $5.04M on Organic Short-Form and Got 12.4B Views — The UA Breakdown Paid CPMs on Meta and TikTok run $15–25. Stake's organic distribution CPM on
How Casino Brands Turned Organic Distribution Into a $5M CPM Arbitrage Machine
How Casino Brands Turned Organic Distribution Into a $5M CPM Arbitrage Machine Paid social CPMs for casino brands run $15–25 on Meta and TikTok. Organic short-f
The Organic Multiplier Effect: Why Your Paid UA Budget Is Underperforming Without It
The Organic Multiplier Effect: Why Your Paid UA Budget Is Underperforming Without It UA teams are paying $15–25 CPM on Meta and TikTok while the organic short-f
Organic Short-Form Distribution Is the Missing Layer in Mobile Gaming UA
Organic Short-Form Distribution Is the Missing Layer in Mobile Gaming UA UA teams are spending $15–25 CPM on paid auctions while the organic feed sits at $0.50
Organic vs Paid UA in Mobile Games: Why the 8,100-Impression Gap Is Costing You ROAS
Organic vs Paid UA in Mobile Games: Why the 8,100-Impression Gap Is Costing You ROAS UA teams are bidding $15–25 CPM on Meta and TikTok auctions while a paralle
TikTok UA in 2026: Why Mobile Games Are Paying $15 CPMs to Reach 10% of the Feed
TikTok UA in 2026: Why Mobile Games Are Paying $15 CPMs to Reach 10% of the Feed UA teams are spending $15–25 CPM on TikTok paid auctions while 90% of the feed
Mobile Game UA Costs Are Rising. Here's What the Math Says About Where You're Bleeding.
Mobile Game UA Costs Are Rising. Here's What the Math Says About Where You're Bleeding. UA teams are spending $15–25 CPM on paid social auctions while a paralle
Organic UA in Mobile Gaming: Why the Industry Is Leaving 8,100 Impressions Per User on the Table
Organic UA in Mobile Gaming: Why the Industry Is Leaving 8,100 Impressions Per User on the Table UA teams are spending $15–25 CPM on Meta and TikTok auctions wh
Puzzle Game UA Cost Benchmark 2026: CPM, CPI & Organic Alternative
Puzzle Game UA Cost Benchmark 2026: CPM, CPI & Organic Alternative Every UA team running puzzle game campaigns in 2026 faces the same problem: paid CPMs keep ri
Strategy Game UA Cost Benchmark 2026: CPM, CPI & Organic Alternative
Strategy Game UA Cost Benchmark 2026: CPM, CPI & Organic Alternative Every UA team running strategy game campaigns in 2026 faces the same problem: paid CPMs kee
RPG Game UA Cost Benchmark 2026: CPM, CPI & Organic Alternative
RPG Game UA Cost Benchmark 2026: CPM, CPI & Organic Alternative Every UA team running rpg game campaigns in 2026 faces the same problem: paid CPMs keep rising w
Casual Game UA Cost Benchmark 2026: CPM, CPI & Organic Alternative
Casual Game UA Cost Benchmark 2026: CPM, CPI & Organic Alternative Every UA team running casual game campaigns in 2026 faces the same problem: paid CPMs keep ri
Simulation Game UA Cost Benchmark 2026: CPM, CPI & Organic Alternative
Simulation Game UA Cost Benchmark 2026: CPM, CPI & Organic Alternative Every UA team running simulation game campaigns in 2026 faces the same problem: paid CPMs
Action Game UA Cost Benchmark 2026: CPM, CPI & Organic Alternative
Action Game UA Cost Benchmark 2026: CPM, CPI & Organic Alternative Every UA team running action game campaigns in 2026 faces the same problem: paid CPMs keep ri
Board & Card Game UA Cost Benchmark 2026: CPM, CPI & Organic Alternative
Board & Card Game UA Cost Benchmark 2026: CPM, CPI & Organic Alternative Every UA team running board & card game campaigns in 2026 faces the same problem: paid
Match-3 Game UA Cost Benchmark 2026: CPM, CPI & Organic Alternative
Match-3 Game UA Cost Benchmark 2026: CPM, CPI & Organic Alternative Every UA team running match-3 game campaigns in 2026 faces the same problem: paid CPMs keep
Merge Game UA Cost Benchmark 2026: CPM, CPI & Organic Alternative
Merge Game UA Cost Benchmark 2026: CPM, CPI & Organic Alternative Every UA team running merge game campaigns in 2026 faces the same problem: paid CPMs keep risi
Hyper-Casual Game UA Cost Benchmark 2026: CPM, CPI & Organic Alternative
Hyper-Casual Game UA Cost Benchmark 2026: CPM, CPI & Organic Alternative Every UA team running hyper-casual game campaigns in 2026 faces the same problem: paid
TikTok for Mobile Games 2026: Paid vs Organic Cost Comparison
TikTok for Mobile Games 2026: Paid vs Organic Cost Comparison TikTok is one of the top UA channels for mobile games. But most studios only use the paid side. He
Instagram Reels for Mobile Games 2026: Paid vs Organic Cost Comparison
Instagram Reels for Mobile Games 2026: Paid vs Organic Cost Comparison Instagram Reels is one of the top UA channels for mobile games. But most studios only use
YouTube Shorts for Mobile Games 2026: Paid vs Organic Cost Comparison
YouTube Shorts for Mobile Games 2026: Paid vs Organic Cost Comparison YouTube Shorts is one of the top UA channels for mobile games. But most studios only use t
Organic User Acquisition for Mobile Games: The $0.50 CPM Layer Your Blended CAC Model Is Missing
Organic User Acquisition for Mobile Games: The $0.50 CPM Layer Your Blended CAC Model Is Missing Every UA team in mobile gaming is fighting over the same 10% of
Organic UA Strategy for Mobile Gaming: The $0.50 CPM Layer Your Competitors Haven't Found Yet
Organic UA Strategy for Mobile Gaming: The $0.50 CPM Layer Your Competitors Haven't Found Yet Every UA team in mobile gaming is fighting the same war on the sam
Organic Mobile Growth Is a $0.50 CPM Channel — and Most Gaming Studios Haven't Turned It On
Organic Mobile Growth Is a $0.50 CPM Channel — and Most Gaming Studios Haven't Turned It On Every mobile gaming UA team on the planet is fighting over the same