The Floods Blog
Organic UA insights, data, and strategies for mobile gaming growth.
Your Paid UA Budget Is Buying 10% of the Feed. Organic Short-Form Owns the Other 90%.
Your Paid UA Budget Is Buying 10% of the Feed. Organic Short-Form Owns the Other 90%. UA teams are spending $15–25 CPM on Meta and TikTok auctions to reach mobi
The Influencer Marketing Alternative Mobile Game Studios Actually Need: Organic Short-Form Infrastructure
The Influencer Marketing Alternative Mobile Game Studios Actually Need: Organic Short-Form Infrastructure UA teams running mobile games are paying $15–25 CPM on
Organic Impressions Don't Just Complement Paid Ads — They Reduce Your CPI by 33%
Organic Impressions Don't Just Complement Paid Ads — They Reduce Your CPI by 33% UA teams spend $15–25 CPM on paid auctions while the organic layer sits at $0.5
The Organic Multiplier Effect: Why Your Paid UA Budget Is Underperforming Without It
The Organic Multiplier Effect: Why Your Paid UA Budget Is Underperforming Without It UA teams are paying $15–25 CPM on Meta and TikTok while the organic short-f
Organic Short-Form Distribution Is the Missing Layer in Mobile Gaming UA
Organic Short-Form Distribution Is the Missing Layer in Mobile Gaming UA UA teams are spending $15–25 CPM on paid auctions while the organic feed sits at $0.50
Organic vs Paid UA in Mobile Games: Why the 8,100-Impression Gap Is Costing You ROAS
Organic vs Paid UA in Mobile Games: Why the 8,100-Impression Gap Is Costing You ROAS UA teams are bidding $15–25 CPM on Meta and TikTok auctions while a paralle
TikTok UA in 2026: Why Mobile Games Are Paying $15 CPMs to Reach 10% of the Feed
TikTok UA in 2026: Why Mobile Games Are Paying $15 CPMs to Reach 10% of the Feed UA teams are spending $15–25 CPM on TikTok paid auctions while 90% of the feed
Mobile Game UA Costs Are Rising. Here's What the Math Says About Where You're Bleeding.
Mobile Game UA Costs Are Rising. Here's What the Math Says About Where You're Bleeding. UA teams are spending $15–25 CPM on paid social auctions while a paralle
Organic UA in Mobile Gaming: Why the Industry Is Leaving 8,100 Impressions Per User on the Table
Organic UA in Mobile Gaming: Why the Industry Is Leaving 8,100 Impressions Per User on the Table UA teams are spending $15–25 CPM on Meta and TikTok auctions wh
Puzzle Game UA Cost Benchmark 2026: CPM, CPI & Organic Alternative
Puzzle Game UA Cost Benchmark 2026: CPM, CPI & Organic Alternative Every UA team running puzzle game campaigns in 2026 faces the same problem: paid CPMs keep ri
Strategy Game UA Cost Benchmark 2026: CPM, CPI & Organic Alternative
Strategy Game UA Cost Benchmark 2026: CPM, CPI & Organic Alternative Every UA team running strategy game campaigns in 2026 faces the same problem: paid CPMs kee
RPG Game UA Cost Benchmark 2026: CPM, CPI & Organic Alternative
RPG Game UA Cost Benchmark 2026: CPM, CPI & Organic Alternative Every UA team running rpg game campaigns in 2026 faces the same problem: paid CPMs keep rising w
Casual Game UA Cost Benchmark 2026: CPM, CPI & Organic Alternative
Casual Game UA Cost Benchmark 2026: CPM, CPI & Organic Alternative Every UA team running casual game campaigns in 2026 faces the same problem: paid CPMs keep ri
Simulation Game UA Cost Benchmark 2026: CPM, CPI & Organic Alternative
Simulation Game UA Cost Benchmark 2026: CPM, CPI & Organic Alternative Every UA team running simulation game campaigns in 2026 faces the same problem: paid CPMs
Action Game UA Cost Benchmark 2026: CPM, CPI & Organic Alternative
Action Game UA Cost Benchmark 2026: CPM, CPI & Organic Alternative Every UA team running action game campaigns in 2026 faces the same problem: paid CPMs keep ri
Board & Card Game UA Cost Benchmark 2026: CPM, CPI & Organic Alternative
Board & Card Game UA Cost Benchmark 2026: CPM, CPI & Organic Alternative Every UA team running board & card game campaigns in 2026 faces the same problem: paid
Match-3 Game UA Cost Benchmark 2026: CPM, CPI & Organic Alternative
Match-3 Game UA Cost Benchmark 2026: CPM, CPI & Organic Alternative Every UA team running match-3 game campaigns in 2026 faces the same problem: paid CPMs keep
Merge Game UA Cost Benchmark 2026: CPM, CPI & Organic Alternative
Merge Game UA Cost Benchmark 2026: CPM, CPI & Organic Alternative Every UA team running merge game campaigns in 2026 faces the same problem: paid CPMs keep risi
Hyper-Casual Game UA Cost Benchmark 2026: CPM, CPI & Organic Alternative
Hyper-Casual Game UA Cost Benchmark 2026: CPM, CPI & Organic Alternative Every UA team running hyper-casual game campaigns in 2026 faces the same problem: paid
TikTok for Mobile Games 2026: Paid vs Organic Cost Comparison
TikTok for Mobile Games 2026: Paid vs Organic Cost Comparison TikTok is one of the top UA channels for mobile games. But most studios only use the paid side. He
Instagram Reels for Mobile Games 2026: Paid vs Organic Cost Comparison
Instagram Reels for Mobile Games 2026: Paid vs Organic Cost Comparison Instagram Reels is one of the top UA channels for mobile games. But most studios only use
YouTube Shorts for Mobile Games 2026: Paid vs Organic Cost Comparison
YouTube Shorts for Mobile Games 2026: Paid vs Organic Cost Comparison YouTube Shorts is one of the top UA channels for mobile games. But most studios only use t
Organic User Acquisition for Mobile Games: The $0.50 CPM Layer Your Blended CAC Model Is Missing
Organic User Acquisition for Mobile Games: The $0.50 CPM Layer Your Blended CAC Model Is Missing Every UA team in mobile gaming is fighting over the same 10% of
Organic UA Strategy for Mobile Gaming: The $0.50 CPM Layer Your Competitors Haven't Found Yet
Organic UA Strategy for Mobile Gaming: The $0.50 CPM Layer Your Competitors Haven't Found Yet Every UA team in mobile gaming is fighting the same war on the sam
Organic Mobile Growth Is a $0.50 CPM Channel — and Most Gaming Studios Haven't Turned It On
Organic Mobile Growth Is a $0.50 CPM Channel — and Most Gaming Studios Haven't Turned It On Every mobile gaming UA team on the planet is fighting over the same